2017-2018 Undergraduate Catalog/Handbook 
    
    Jul 16, 2018  
2017-2018 Undergraduate Catalog/Handbook [ARCHIVED CATALOG]

COMM 0330 - Issues in the Media Industries


Credits: 3

Includes analysis of media industry and organizational structures, management strategies, audience analysis, promotion and marketing, programming, and the impact of new and emerging technologies. Examines day-today practices of media industries within a broader context which emphasizes social, legal, economic, and technological factors.

Prerequisites: COMM 0101  and junior or senior standing.