2017-2018 Undergraduate Catalog/Handbook 
    
    Apr 27, 2024  
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2017-2018 Undergraduate Catalog/Handbook [ARCHIVED CATALOG]

MGMT 0355 - E-Business

Credits: 3

Examines the technologies and applications of the Internet with a focus on developing effective global e-business models. Website development; attracting and managing website traffic; use of email to promote and support business objectives; Internet regulatory and cultural issues; and development of effective e-business strategies are explored in depth. Students will gain practical experience visiting and critiquing Internet-based business models and cases.

Prerequisites: MGMT 0107  (or CAIS 0124  or CAIS 0125 ) and MGMT 0220  and MGMT 0250 , Junior or senior status is required.
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