2017-2018 Undergraduate Catalog/Handbook 
    
    Apr 20, 2024  
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2017-2018 Undergraduate Catalog/Handbook [ARCHIVED CATALOG]

MRKT 0307 - Marketing Research Techniques

Credits: 3

Reviews the specialized techniques for conducting marketing research and how they contribute to marketing strategy. Material covered includes quantitative and qualitative research, simulation, forecasting, survey preparation, and secondary source analysis.

Prerequisites: MRKT 0231 , Junior or senior status is required.
(formerly MGMT 0307)
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