|
|||
MRKT 0337 - Consumer BehaviorCredits: 3 By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes. Prerequisites: Junior or senior status is required. (formerly MGMT 0337) |
|||
All catalogs © 2024 Westfield State University. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).
|