MRKT 0328 - Principles of Advertising

Credits: 3

Vital to the world of modern business is an understanding of the role of advertising. This course provides a study of the techniques and practices of advertising today. Strategies and procedures for campaign design and execution will be examined. Students will take an advertising idea through the various stages of planning, visualizing and writing advertising copy.

Prerequisites: MRKT 0231 . Junior or Senior status required.

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