MGMT 0332 - Industry Analysis for Humanities and Arts

Credits: 3

This course covers the management perspective on industry analysis. The primary tools for analyzing the profitability prospects of an industry such as PESTEL analysis and Porter's 5 Forces will be covered in depth. Students will learn to apply these tools and appropriate sources of information for completing an industry analysis. Cases for Humanities and Arts organizations will be used to illustrate course concepts. Competitor analysis and competitive intelligence may also be featured.

Prerequisites: MGMT 0221 , MRKT 0231 , and either FINC 0207  or MGMT 0101 .

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