MGMT 0355 - Digital and Social Media

Credits: 3

This course examines technologies and applications of the Internet with a focus on developing effective e-business models. Website development, attracting and managing website traffic, search engine optimization, email, social media, mobile marketing, emerging technologies and Internet regulatory and cultural issues are explored in depth. Students will gain practical experience through projects as well as visiting and critiquing Internet-based business models and cases.

Prerequisites: MRKT 0231  

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