MRKT 0231 - Marketing Management

Credits: 3

A developmental survey into the field of marketing in business, which will study the roles of marketers in business and society as a whole. Concentration shall be placed on defining marketing, the role of a marketing executive, the various systems of marketing, and the economic factors that affect marketing. In order to probe these questions, the course shall examine consumer behavior, purchase decision making, product pricing, policy and planning, channels of distribution in business, and marketing institutions and organizations. Further dimensions of advertising, marketing research, analysis, forecasting, and marketing information flows, controls, and performance shall be explored.

Prerequisites: Sophomore standing.

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