MGMT 0303 - Event Planning and Marketing

Credits: 3

This course examines the managing of events from conception to delivery and the promotion of events. Students will learn how to strategically plan and coordinate a typical event from beginning to end and how to develop a marketing plan to promote the event. Topics covered in this course will include: the role of events in today's world, the structure of the industry, budgets and goals, workflow management, venue selection and negotiation, transportation and logistics, social media marketing, sponsorships, and corporate branding. Students will gain hands-on experience in event planning and marketing.

Prerequisites: MRKT 0231  

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