MGMT 0320 - Applied Senior Project

Credits: 3

Teams of students will work in groups to provide consulting services to nonprofit organizations of small businesses in the music industry. Students will meet and interview managers in the organization to develop an understanding of the concerns and issues faced by the organization. The team will utilize industry analysis tools and internal analysis tools (Resource-Based analysis) to evaluate the organization, its industry, and its competitive advantage. Recommendations will be created and presented to the organization.

Prerequisites: MGMT 0325 or MGMT 0342 and Senior standing.

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