MBA 0610 - Marketing Analytics

Credits: 3

Students will explore analytical approaches that can be applied to the field of marketing. They will survey the data analysis approaches, business cases, technology tools, and various models that can be used in marketing decision making. Students will gain an understanding of the major concepts in the field and learn how organizations use big data and explore patterns through visualization. An emphasis will be placed on how organizations select and deploy artificial intelligence to achieve data-driven outcomes. Additional topics may include machine learning, cluster/segmentation analysis, recommendation systems, natural language processing, and analytical approaches in social media or digital marketing.

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