COMM 0334 - Social Media Analytics

Credits: 3

This course will explore the complex relationships between the producers of media messages and their audiences, users, and participants. Additionally, we will look at metrics for social media via Hootsuite and Facebook Insights as well as other analytical tools. In addition, this course will address how organizations use data and analytics to measure audiences and their respective use of media content. Of course, just having a bunch of data is useless so this course will also introduce students to the concepts of data visualization within the proper contexts.

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