PADM 0629 - Public Relations and Marketing for Non-Profit Organizations

Credits: 3

This course aims to help students develop the skills and analytical process essential to planning and implementing public relation strategies for non-profit organizations. Students will be expected to develop a public relations campaign proposal for a non-profit client, engage in case studies, become familiar with the extensive literature in the field of public relations, and write a research paper on a relevant topic.

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Westfield State University

PADM 0629 - Public Relations and Marketing for Non-Profit Organizations