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May 07, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MRKT 0337 - Consumer Behavior Credits: 3
By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes.
Prerequisites: Junior or senior status is required. (formerly MGMT 0337)
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