COMM 0303 - Persuasive Communication

Credits: 3

Crosslisted: ENGL 0303.

Introduces students to the study of rhetoric and the characteristics of persuasive discourse. Theories, principles, and methods of persuasion, from classical to contemporary, will be discussed. Topics explored include ethical issues, types of evidence, and the persuasive use of language and symbols. Students will have the opportunity to analyze and construct a variety of persuasive messages, such as editorials, speeches, and media campaigns.

Prerequisites: ENGL 0101 and ENGL 0204.

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Westfield State University

COMM 0303 - Persuasive Communication