2023-2024 Undergraduate Catalog 
    
    May 31, 2024  
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2023-2024 Undergraduate Catalog

MRKT 0307 - Marketing Research Techniques

Credits: 3

Reviews the specialized techniques for conducting marketing research and how they contribute to marketing strategy. Material covered includes quantitative and qualitative research, simulation, forecasting, survey preparation, and secondary source analysis.

Prerequisites: MRKT 0231 . Junior or Senior status required.
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