MRKT 0337 - Consumer Behavior

Credits: 3

By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the social sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes.

Prerequisites: MRKT 0231

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Westfield State University

MRKT 0337 - Consumer Behavior