2025-2026 Undergraduate Catalog 
    
    Jul 15, 2026  
HELP
2025-2026 Undergraduate Catalog

MRKT 0307 - Marketing Research Techniques

Credits: 3

Reviews the specialized techniques for conducting marketing research and how they contribute to marketing strategy. Material covered includes quantitative and qualitative research, simulation, forecasting, survey preparation, and secondary source analysis.

Prerequisites: MRKT 0231  
Catalog Navigation
  Catalog Home
  Addenda to 2025/2026 Catalog
  About the University
  Academic Calendars and Important Dates
  Academic Policies
  Center for Student Success and Engagement
  Additional Offices & Resources
  Admission
  All Programs of Study
  Common Core
  Cost of Attendance
  Course Descriptions
  Financial Aid
  General Education: WISE
  Graduation
  Student Handbook
  Trustees, Administration and Faculty
  Maps and Directions
  Archived Catalogs

  College of Arts and Sciences
  College of Professional Studies