HELP 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG] Management and Marketing Print this Page

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The Department of Management and Marketing offers two majors: Management and Marketing.

Each of our programs prepares students to be successful and productive members of any organization they join, enables them to contribute to the greater good of society, and provides a solid foundation from which they can expand and learn throughout their personal and professional lives.

Students in the Management and Marketing majors earn a Bachelor of Science degree. Students in these majors complete a core of business courses, which provide fundamental business skills. The business core provides an analytical framework for applied decision making in the business world, along with practical preparation for tomorrow’s workplace. Course work throughout each program provides students with a broad perspective of managerial decision making and includes consideration of ethical and cultural constraints and issues regarding diversity. This integrative approach is reinforced in our final capstone courses: Business Policy and Strategy and International Business.

In addition to completion of the business core, students major in one of the primary functional areas of business: Management and Marketing. While students need to satisfy at least one of these area’s requirements, there is no prohibition on taking courses from more than one functional area. The intent is to allow flexibility and variety so that students can develop an individualized portfolio of skills that meets their educational and professional objectives.

The Business Internship program reinforces the emphasis on hands-on, experiential learning. Each semester, this program places academically proficient upper-level students in local, regional, and national business organizations. Through these internship opportunities, students can get first-hand exposure on the application of analytical classroom material to real world business situations.

Programs

• Management, B.S.
• Management, Entrepreneurship Concentration, B.S.
• Management, General Management Concentration, B.S.
• Management, Human Resource Management Concentration, B.S.
• Management, Sports Management Concentration, B.S.
• Marketing, B.S.

• Business Minor
• Commercial Recreation and Tourism Minor

Courses

• MGMT 0101 - Introduction to Business
• MGMT 0107 - Software Applications in Management
• MGMT 0220 - Production/Operations Management
• MGMT 0221 - Business Management: A Survey of Organizational Development and Management Principles
• MGMT 0224 - Business Analytics
• MGMT 0241 - Business Law I
• MGMT 0250 - Quantitative Approaches to Business Decisions
• MGMT 0301 - Labor Relations
• MGMT 0302 - Small Business Management
• MGMT 0303 - Event Planning and Marketing
• MGMT 0308 - Organizational Development & Behavior
• MGMT 0313 - Collective Bargaining
• MGMT 0314 - Human Resource Management
• MGMT 0320 - Applied Senior Project
• MGMT 0321 - Management Information Systems
• MGMT 0325 - Business Policy and Strategy
• MGMT 0327 - Small Business Institute
• MGMT 0330 - Advanced Human Resource Seminar
• MGMT 0332 - Industry Analysis for Humanities and Arts
• MGMT 0333 - Intellectual Property Law
• MGMT 0338 - International Business
• MGMT 0339 - Seminar in Non-Profit Management
• MGMT 0342 - Entrepreneurship
• MGMT 0343 - Entrepreneurial Finance
• MGMT 0344 - Project Management
• MGMT 0345 - Sports Management Industry
• MGMT 0346 - Leadership
• MGMT 0350 - Special Topics in Business Management
• MGMT 0355 - Digital and Social Media
• MGMT 0398 - Business Internship
• MGMT 0399 - Independent Study: Business Management

• MRKT 0231 - Marketing Management
• MRKT 0251 - Introduction to Commercial Recreation and Tourism
• MRKT 0306 - Logistics Management
• MRKT 0307 - Marketing Research Techniques
• MRKT 0309 - Sales and Sales Management
• MRKT 0328 - Principles of Advertising
• MRKT 0336 - Fundamentals of Retailing
• MRKT 0337 - Consumer Behavior
• MRKT 0350 - Special Topics in Marketing
• MRKT 0353 - Resort Management
• MRKT 0354 - Fieldwork in Commercial Recreation and Tourism
• MRKT 0399 - Independent Study: Marketing

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