The 12-credit certificate is also intended to be a flexible pathway as a stackable credential towards the Master of Business Administration (MBA) degree. The overall goals and learning objectives of the Westfield State University MBA program revolve around equipping students with the knowledge, skills and capabilities needed to succeed as effective leaders in the dynamic business environment. Students completing the Business Analytics certificate will be able to: 

• Demonstrate advanced knowledge in areas such as business management, accounting, finance, marketing, and strategic planning.
• Thrive in a diverse and inclusive community where individuals from different backgrounds can exchange ideas and perspectives.
• Develop the ethical mindset needed to lead with integrity in today’s dynamic global business landscape.
• Integrate knowledge and formulate strategies to contribute meaningfully to improving businesses and society.