The Marketing minor is designed to teach students promotional skills that can be applied in a variety of organizational settings. To complete the minor, students must earn at least 18 credits. The curriculum consists of a core requirement of 9 credits, featuring foundational courses in marketing management, sales, and consumer behavior. In addition, students select 9 elective credits from a diverse array of business-related subjects, such as entrepreneurship, event planning, advertising, market segmentation, marketing research, digital marketing, and emerging marketing technologies. These electives allow students to align their studies with their career goals and aspirations.