Communication, Public and Corporate Communication Concentration, B.A.

The Public and Corporate Communication concentration focuses on the knowledge and skills required to develop and maintain mutually beneficial relationships between organizations or individuals and their publics. Students learn the skills, concepts and theoretical background to enable them to plan, implement and evaluate communication programs directed toward relationship building.

Requirements for the Communication Major - 45 Credits

Required Major Core - 27 Credits

COMM 0101 - Introduction to Mass Communication Credits: 3
COMM 0102 - Introduction to Human Communication Credits: 3
COMM 0201 - Introduction to Communication Technology Credits: 3
COMM 0204 - Writing for the Media Credits: 3
COMM 0207 - Communication Ethics Credits: 3
COMM 0209 - Global Communication Credits: 3
COMM 0221 - Communication Theory Credits: 3
COMM 0307 - Communication Law Credits: 3
COMM 0320 - Foundations of Communication Research Credits: 3

Note:

STUDENTS MUST ELECT ONE OF THE FOLLOWING CONCENTRATIONS. In addition to the required courses for each concentration, students are required to take electives, one of which must bear a COMM designation. If the concentration requires three or more electives, one of the remaining electives may be chosen from the approved elective list from any of the other concentrations.

Public and Corporate Communication - 18 Credits

Required - 12 Credits

COMM 0203 - Principles of Public Relations Credits: 3
COMM 0336 - Advanced Public Relations Credits: 3
COMM 0340 - Organizational Communication Credits: 3
COMM 0342 - Public Relations Writing Credits: 3

Electives - choose two - 6 Credits

COMM 0106 - Principles of Video Production Credits: 3
COMM 0216 - Issues in Advertising Credits: 1-3
COMM 0220 - Communication and Conflict Credits: 3
COMM 0222 - Intercultural Communication Credits: 3
COMM 0223 - Web Page Design and Construction Credits: 3
COMM 0230 - Fundamentals of Audio Production Credits: 3
COMM 0240 - Communication History Credits: 3
COMM 0275 - Journalism I Credits: 3 or
ENGL 0275 - Journalism I Credits: 3
COMM 0303 - Persuasive Communication Credits: 3
COMM 0312 - Media Criticism Credits: 3
COMM 0316 - Special Topics in Communication Credits: 3 (when applicable)
COMM 0321 - Political Communication Credits: 3
COMM 0323 - Interpersonal Communication Credits: 3
COMM 0336 - Advanced Public Relations Credits: 3
ART 121-131 - Design Workshop Credit: 1 (when applicable)
ART 0206 - Introduction to Electronic Publication Design Credits: 3
ART 0328 - Graphic Design I Credits: 3
ART 0344 - Graphic Design II Credits: 3
ENGL 0103 - Speech Credits: 3
ENGL 0331 - Special Topics in Professional Writing Credits: 3 (when applicable)
ENGL 0392 - Business and Technical Writing Credits: 3
MRKT 0231 - Marketing Management Credits: 3
MRKT 0307 - Marketing Research Techniques Credits: 3
MRKT 0328 - Principles of Advertising Credits: 3
MOVP 0330 - Sports Promotion Credits: 3
POLS 0318 - Public Management Skills Credits: 3
PSYC 0200 - Industrial and Organizational Psychology Credits: 3
SOCI 0311 - Complex Organizations Credits: 3

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .

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WHAT PATH WILL YOU TAKE?

Westfield State University