2020-2021 Undergraduate Catalog 
    
    Oct 18, 2024  
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MRKT 0336 - Fundamentals of Retailing

Credits: 3

Retailing concepts, structure, and competition are studied and evaluated. Attention is given to techniques and procedures of purchasing goods for resale. The necessity of keeping merchandise assortments adjusted to constantly changing consumer demands is analyzed. Retail organizational trends and management, market analysis, store location, sales forecasting, and retail advertising will be examined.

Prerequisites: MRKT 0231 , Junior or senior status is required.
(formerly MGMT 0336)
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