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May 07, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 0330 - Issues in the Media Industries Credits: 3
Includes analysis of media industry and organizational structures, management strategies, audience analysis, promotion and marketing, programming, and the impact of new and emerging technologies. Examines day-today practices of media industries within a broader context which emphasizes social, legal, economic, and technological factors.
Prerequisites: COMM 0101 and junior or senior standing.
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