MRKT 0336 - Fundamentals of Retailing

Credits: 3

Retailing concepts, structure, and competition are studied and evaluated. Attention is given to techniques and procedures of purchasing goods for resale. The necessity of keeping merchandise assortments adjusted to constantly changing consumer demands is analyzed. Retail organizational trends and management, market analysis, store location, sales forecasting, and retail advertising will be examined.

Prerequisites: MRKT 0231. Junior or Senior status required.

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Westfield State University

MRKT 0336 - Fundamentals of Retailing