2022-2023 Undergraduate Catalog 
    Jul 14, 2024  
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Management and Marketing

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The Department of Management and Marketing offers two majors: Management and Marketing.

Each of our programs prepares students to be successful and productive members of any organization they join, enables them to contribute to the greater good of society, and provides a solid foundation from which they can expand and learn throughout their personal and professional lives.

Students in the Management and Marketing majors earn a Bachelor of Science degree. Students in these majors complete a core of business courses, which provide fundamental business skills. The business core provides an analytical framework for applied decision making in the business world, along with practical preparation for tomorrow’s workplace. Course work throughout each program provides students with a broad perspective of managerial decision making and includes consideration of ethical and cultural constraints and issues regarding diversity. This integrative approach is reinforced in our final capstone courses: Business Policy and Strategy and International Business.

In addition to completion of the business core, students major in one of the primary functional areas of business: Management and Marketing. While students need to satisfy at least one of these area’s requirements, there is no prohibition on taking courses from more than one functional area. The intent is to allow flexibility and variety so that students can develop an individualized portfolio of skills that meets their educational and professional objectives.

The Business Internship program reinforces the emphasis on hands-on, experiential learning. Each semester, this program places academically proficient upper-level students in local, regional, and national business organizations. Through these internship opportunities, students can get first-hand exposure on the application of analytical classroom material to real world business situations.





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