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Dec 21, 2024
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2024-2025 Undergraduate Catalog
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COMM 0342 - Public Relations Writing
Credits: 3
The course will cover key components of Public Relations Writing for various audiences and platforms. Areas of focus will include how to write persuasive and ethical news releases, media pitches, news features, fact sheets, advocacy materials, and annual reports. Students will apply critical thinking and creativity as they engage in the writing, proof-reading, and editing process. Students will also learn relevant skills required in the Public Relations Profession through analysis of news on social media platforms and emerging issues in Public Relations.
Prerequisites: COMM 0203 and COMM 0204 or permission of instructor.
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