2024-2025 Undergraduate Catalog

Dec 06, 2025

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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

The Marketing Minor is an 18 credit program for non-marketing majors. It is designed to teach students promotional skills that can be applied in a variety of organizational settings.

Required Courses - 9 Credits

MRKT 0231 - Marketing Management Credits: 3
MRKT 0309 - Sales and Sales Management Credits: 3
MRKT 0337 - Consumer Behavior Credits: 3

Elective Courses - 9 Credits

Stdeunts must select three courses (nine credits) from the following:

MGMT 0303 - Event Planning and Marketing Credits: 3
MGMT 0342 - Entrepreneurship Credits: 3
MGMT 0346 - Leadership Credits: 3
MGMT 0355 - Digital and Social Media Credits: 3
MRKT 0307 - Marketing Research Techniques Credits: 3
MRKT 0328 - Principles of Advertising Credits: 3
MRKT 0350 - Special Topics in Marketing Credits: 3
MRKT 0356 - Segmentation Strategies for Unique Groups Credits: 3