Required Courses - 9 Credits

• MRKT 0231 - Marketing Management Credits: 3
• MRKT 0309 - Sales and Sales Management Credits: 3
• MRKT 0337 - Consumer Behavior Credits: 3

Elective Courses - 9 Credits

Stdeunts must select three courses (nine credits) from the following:

• MGMT 0303 - Event Planning and Marketing Credits: 3
• MGMT 0342 - Entrepreneurship Credits: 3
• MGMT 0346 - Leadership Credits: 3
• MGMT 0355 - Digital and Social Media Credits: 3
• MRKT 0307 - Marketing Research Techniques Credits: 3
• MRKT 0328 - Principles of Advertising Credits: 3
• MRKT 0350 - Special Topics in Marketing Credits: 3
• MRKT 0356 - Segmentation Strategies for Unique Groups Credits: 3